We would not want to stereotype our clients and we respect that individuals have different personalities but with 10 years of running tours exclusively for walkers and birders we can say we have a fairly good idea of our clients long before they arrive in Kenya.  

They are men and women some as old as 30 to others who are as young as 78 years!  They are active to their ability, love outdoors and are downright particular about comfort, safety, perfect ground logistics and itineraries that are carefully designed. Many are professionals while others are retired but they are all widely traveled, always on active vacations. While game viewing is important to them they don't want to do the "regular tourist safari" and they are emphatic that they don't want a rushed holiday. They are not necessarily looking for a cheap deal but they want value for their money and would spot a marketing gimmick from a mile. 

Indeed most of them are of average fitness but enjoy a weekend of walking or birding as long as it is somewhere nice and quiet. Some prefer to join a scheduled group where they know they will meet like-minded travelers while others especially families with children prefer private tours with tailor-made itineraries. 

They are all keen to be away from mass tourism and to interact with local people. Food is important to them and they like it healthy and nutritious to keep them energized during their activity.